Top 5 Fashion Games in Bulgaria Q1 2023: Unified Platform Performance

In the first quarter of 2023, the top five fashion games on a unified platform in Bulgaria exhibited diverse performance trends. Here's a closer look at their weekly downloads and active user metrics.

DIY Paper Doll from CrazyLabs LTD saw a significant increase in weekly downloads, peaking at around 13K in late February. The app maintained over 8K downloads weekly through March. Active users also showed a strong upward trend, growing from 797 in mid-February to approximately 15.5K by the end of March.

Makeover salon: Makeup ASMR, released by TAGO Studio, experienced a sharp decline in downloads, starting from about 12K in mid-January and dropping to just over 600 by the end of March. Weekly active users followed a similar pattern, decreasing from over 13K in late January to just over 1K in late March.

Makeover & Makeup ASMR, also by TAGO Studio, started strong with 17K downloads in early January but saw a steep decline, ending the quarter with fewer than 300 downloads per week. Despite the drop in downloads, active users remained relatively stable, fluctuating between 9K and 12K throughout the quarter.

Fashion Battle - Dress up game by Apps Mobile Games showed a resurgence in popularity towards the end of the quarter. Weekly downloads increased from approximately 900 in mid-February to nearly 5K by the end of March. Active users mirrored this growth, rising from 5.9K in mid-February to over 12K by the end of March.

Doll Dress Up - Makeup Games by GameLord 3D maintained a fairly stable download rate, averaging around 3K weekly downloads in January and February, but saw a decline to about 1.3K by the end of March. Active users showed a similar trend, peaking at over 5.5K in late January and stabilizing to around 3.2K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.